About CC

Container Centralen (CC) are the owner and inventor of the CC Pool System, the largest Reusable Transport Item (RTI) pooling system in both the European and US horticulture industry.

The advanced supply chain management concept that underpins the horticultural CC Pool System is being increasingly adopted in other industries and market sectors. These include supermarkets, food and drink retail, home improvement, and many more.

Our goal is to continuously improve supply chains by moving products more efficiently. We do this by integrating RTIs into supply chains and managing their rotation throughout a multi-client pool. In doing this we take into account the interests of retailers, consumers and suppliers

CC Rollcontainers loaded with beverages in distribution centre
Grower among flower beds loading a CC Container


Container Centralen is 50% owned by the Danish GASA Group, one of Europe’s leading exporter of flowers and plants, and 50% by VGB, the Dutch trade association of wholesale business in flowers and plants. In total we support the logistical operations of more than 23,000 customers in 40 countries around the world.

Our history

Container Centralen (CC) was founded in 1977 as a collaborative venture between Danish flower and pot plant exporters. In 1980 the first Dutch exporters joined the CC Pool System. In 1989 VGB – the Dutch union of flower wholesalers – acquired part of CC and CC became a limited company registered in Denmark. The CC Container became the established standard for the transport and presentation of flowers and plants in Europe.