RFID in the North American market

Container Centralen, Inc. was established in 2006 after which the North American business expanded rapidly in the horticultural sector.

Benefitting from the solid foundation the company has in Europe, the North American customers now also have access to more than 3.5m CC Containers (shipping racks) available in the CC Pool System, while taking advantage of the logistics expertise of the US CC team.

RFID in the North American Market

Container Centralen will in February, 2010, be adopting a Radio Frequency Identification (RFID) system for tracking of CC equipment in North America. Container Centralen has been working on this project for the past 2 years, and have selected two highly accomplished and innovative RFID suppliers / partners - RF Code and Fluensee.

The initial roll-out of the system will include approximately 150 locations and 250,000 CC Containers (shipping racks) that CC supplies to horticultural customers throughout North America.

Largest ‘Active tag’ deployment

The introduction of RFID will see Container Centralen spearhead the application of such technology in the supply chain. By applying a so-called ‘active’ RFID tag, Container Centralen’s project is in fact the world’s largest active tag deployment.

The ‘active’ tag is the RFID chip that is built into the identification padlock. It is battery powered and therefore continuously emits a signal that can be read by scanners at retailers, growers, distributors etc. This particular tag varies significantly from the tag which is used in the RFID solution in the European horticultural industry – also lead by Container Centralen, which is based on a “passive tag”.

Read the recent US RFID press release >>