Who we are

Our history

Today we have almost 3.5 million CC Containers in circulation around the world in our unique CC Pool System. But we don’t rest on our laurels; we are continually developing new systems that, quite simply, optimise your logistics.

Our customer base has expanded over the years, and in addition to the horticultural industry, we are also pleased to be able to serve customers within the retail industry, including several of the largest supermarket chains in Europe. 

Our activities started in 1976, where Danish flower and pot plant exporters started a co-operation to develop and market a standardised transportation trolley and a complementary management system. The trolley, that later became known as the CC Container, was developed in response to the problems that plagued the horticultural industry at that time. It was a time where distribution costs could easily account for around 30% of the product price. In 1980, after an open tender, the flower exporters appointed Container Centralen (CC) to market and operate an open pool of trolleys together with a supporting repair and maintenance service – the result is the cost saving success, the CC Pool System, in which everyone can participate today.

In 1980, the first Dutch customers - exporters and auctions - joined the CC Pool System, and in 1989 VGB - the Dutch union of flower wholesalers - acquired part of CC, and CC became a limited company. Today CC is 50% owned by the Danish flower exporters, and 50% by VGB.